Getting Started
What Scowtt does, your onboarding timeline, roles on both teams, and launching your first pilot.
Welcome to Scowtt
- What is Scowtt?Scowtt is predictive intelligence for advertising optimization. It predicts which prospects are most likely to create meaningful business value, then feeds that intelligence into your ad platforms so campaigns can prioritize them earlier.
- Why Scowtt: making the case to your teamNeed to explain Scowtt to a CFO, a new marketing lead or your agency? This page sums up why teams choose Scowtt, in a form you can share.
- How Scowtt works: from lead to ad signalCustomer activity goes in, predictive guidance is activated, and stronger outcomes come out. Scowtt turns the actions and outcomes already inside your business into guidance for your advertising platforms, in four stages.
- Is Scowtt a fit for my business?Scowtt delivers the strongest impact for businesses with meaningful ad activity and measurable outcomes across the customer journey. These four signs usually mean it's a good fit.
- Glossary of Scowtt termsThe terms you'll see in onboarding calls, readouts and this Help Center.
Onboarding, step by step
- Your onboarding timelineConnecting your data and reviewing your funnel takes under an hour. From the day your data is connected, go-live takes about three weeks.
- Kickoff checklist: what we need from youUse this checklist to prepare for your kickoff call and the days right after it. Having these ready keeps the three-week timeline on track.
- Roles and responsibilities on both teamsEach onboarding stage has clear owners. Here's who leads what.
- Connect Salesforce to ScowttScowtt learns which leads become customers by reading your CRM history. Salesforce connects through a native connector in the Scowtt app, which is the fastest way to share CRM data. You authorize access with a standard OAuth login, so no credentials are shared directly with Scowtt.
- Connect your ad accountsScowtt sends predictive guidance to the platforms running your campaigns. You connect each platform once, from Integrations in the Scowtt app. Connecting doesn't change your campaigns or bidding.
- Connect Google Ads (OCI)Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. For initial setup, only step 1 is required. The later steps happen once Scowtt starts sending conversion actions.
- Connect Meta Ads (CAPI)Scowtt sends its predicted values to Meta through the Conversions API (CAPI), as a new custom event inside your existing dataset. For initial setup, steps 1 to 4 are all that's required.
- Connect Microsoft AdsConnecting Microsoft Ads lets Scowtt send its predicted values to your Microsoft Ads account. Most accounts connect in a couple of minutes from the Scowtt app. If your organization's Microsoft settings block the connection, there's a simple alternative.
- Build and validate your funnelOnce your CRM is connected, Scowtt drafts your funnel from your own data. You review it, make any edits, and check the data before anything goes live.
Launching your first pilot
- How a Scowtt pilot is structuredA pilot tests Scowtt's predictive signals on part of your spend and measures the results against a control, so you can scale what works.
- Set up your Google Ads test campaignYour test campaign bids toward Scowtt's predicted value using a custom conversion goal. Do this after the Scowtt Conversion Value action appears in your account. The same setup applies to Search campaigns, as well as Performance Max and Demand Gen.
- Set up your Meta test campaignThe Meta pilot is an A/B test with the same budget and the same creative. The only difference between the two arms is the conversion signal. Your team sets this up during the Prepare stage, with guidance from Scowtt.
- Launch-day checklistGo-live happens in the Activate stage, about three weeks after your data is connected. Run through this list with your Scowtt team when test campaigns switch to Scowtt signals.
- Reading early results before revenue maturesRevenue often arrives well after a pilot starts. Until it does, leading indicators give you an honest early read on whether Scowtt is moving things in the right direction.