What is Scowtt?

Scowtt teaches the algorithms inside Google, Meta and TikTok to send you more high-quality leads, based on what’s going on in your CRM and your data warehouse.

The problem Scowtt solves

Ad platforms are very good at driving activity, but more volume doesn't always mean better growth. Platforms see what happens early in the journey, such as clicks, form submissions, applications and first purchases. Your business learns later which people went on to qualify, purchase, subscribe, generate revenue or stay as customers.

Two people can take the same early action and have very different value. By the time that difference is visible, campaigns have already been optimizing around the early signal.

Ad platforms see a low-resolution picture of your customers. Your CRM holds the full picture, and Scowtt brings that detail to the platforms.

What Scowtt does

Scowtt connects patterns in early activity with the business outcomes that matter to you. It estimates which prospects are more likely to create value before the final outcome is known, and sends that guidance to the ad platforms running your campaigns while optimization is still happening.

Scowtt’s unfair advantage is how it teaches the algorithms: tuned to the way each one learns, based on its founder’s firsthand experience creating Performance Max at Google and leading the ads business at Meta.

What stays the same

Scowtt works with the marketing stack you already have. It doesn't replace your agency, strategy, team or platforms. Your campaigns keep running where they run today, with stronger signals to optimize toward.

Who uses Scowtt

Scowtt works best where the journey from first click to value takes time, including healthcare and elective care, education, financial services, insurance, home services, automotive, B2B, legal and professional services, retail and eCommerce, and membership and subscription businesses.