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Para Everyone · Actualizado el 20 oct 2026

Launch-day checklist

Go-live happens in the Activate stage, about three weeks after your data is connected. Run through this list with your Scowtt team when test campaigns switch to Scowtt signals.

Before switching

  • Scowtt conversion actions (Google) or custom events (Meta) are receiving data.
  • Upload and value thresholds are approved.
  • Control and test campaigns are agreed and documented.
  • Success KPIs are written down and shared.
  • Scowtt Custom Goal, containing only Scowtt Conversion Value, is applied to the test campaign.
  • The control campaign keeps its existing goal.
  • Experiment sync is enabled.
  • Reporting columns are set up for each funnel stage and for Scowtt Conversion Value.

Meta

  • BAU is confirmed to optimize on a specific event, not the whole dataset.
  • The Scowtt custom conversion is created with the Value greater than 0 rule.
  • The test arm uses Advantage+ Sales, Maximize value of conversions and the Scowtt event.
  • Both arms use 1-day click, no view attribution.
  • Budget is split 50/50, with the same creative in both arms.

After switching

  • Avoid other major campaign changes during the learning period.
  • Confirm the first check-in date with your Sales Rep or Account Manager.
Set up your Google Ads test campaignYour test campaign bids toward Scowtt's predicted value using a custom conversion goal. Do this after the Scowtt Conversion Value action appears in your account. The same setup applies to Search campaigns, as well as Performance Max and Demand Gen.Set up your Meta test campaignThe Meta pilot is an A/B test with the same budget and the same creative. The only difference between the two arms is the conversion signal. Your team sets this up during the Prepare stage, with guidance from Scowtt.Learning periodsWhenever a campaign starts using a new conversion signal, the ad platform needs time to learn from it. This learning period is normal, and results often move around while it happens.