Launching your first pilot

How a Scowtt pilot is structuredA pilot tests Scowtt's predictive signals on part of your spend and measures the results against a control, so you can scale what works.
Set up your Google Ads test campaignYour test campaign bids toward Scowtt's predicted value using a custom conversion goal. Do this after the Scowtt Conversion Value action appears in your account. The same setup applies to Search campaigns, as well as Performance Max and Demand Gen.
Set up your Meta test campaignThe Meta pilot is an A/B test with the same budget and the same creative. The only difference between the two arms is the conversion signal. Your team sets this up during the Prepare stage, with guidance from Scowtt.
Launch-day checklistGo-live happens in the Activate stage, about three weeks after your data is connected. Run through this list with your Scowtt team when test campaigns switch to Scowtt signals.
Reading early results before revenue maturesRevenue often arrives well after a pilot starts. Until it does, leading indicators give you an honest early read on whether Scowtt is moving things in the right direction.