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Para Everyone · Actualizado el 20 oct 2026

Cost per funnel stage

Cost per funnel stage shows what you pay to get a lead to each step of your funnel. It's one of the clearest ways to see whether Scowtt is bringing in better leads, not just more of them.

How it's calculated

Divide your ad spend by the number of leads that reached each stage. For example (illustrative numbers only):

StageCountCost per stage
Spend$10,000
Leads200$50
MQLs80$125
SQLs/SQOs20$500
Won5$2,000

Why it matters

Scowtt often lowers the cost of later stages, like a qualified opportunity or a closed deal, even if cost per lead stays the same or rises. That's why pilots are judged on cost per qualified outcome, not cost per lead.

Where to see it

In Google Ads, you can add custom columns that show the count and cost of each Scowtt funnel stage side by side. See Set up Scowtt reporting columns in Google Ads. Your pilot readout compares these costs between the Scowtt and BAU arms.

Your funnel: Lead, MQL, SQL/SQO, WonScowtt looks at your whole funnel, not just the first conversion. Knowing how leads move from first contact to closed deal is what lets Scowtt optimize toward the customers who matter most.Set up Scowtt reporting columns in Google AdsScowtt uses one conversion action, Scowtt Conversion Value, to drive bidding. It also sends a separate ground truth action for each funnel stage, so you can see cost at every stage independently of what drives optimization. Custom columns make both visible in your reports.Reading your Scowtt vs BAU pilot readoutA Scowtt vs. Business-as-Usual (BAU) pilot readout compares performance between Scowtt and the customer's existing advertising approach.