ScowttCentro de ayuda

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Para Everyone · Actualizado el 20 oct 2026

Your funnel: Lead, MQL, SQL/SQO, Won

Scowtt looks at your whole funnel, not just the first conversion. Knowing how leads move from first contact to closed deal is what lets Scowtt optimize toward the customers who matter most.

The common stages

StageWhat it usually means
LeadSomeone who has filled out a form or otherwise raised their hand
MQLA marketing-qualified lead: a lead that meets your marketing criteria
SQL/SQOA sales-qualified lead or opportunity: one your sales team has accepted and is actively working
WonA closed deal, purchase or enrollment

Every business names its stages a little differently, and some have extra steps such as a booked or attended appointment. During setup, you tell your Scowtt team which fields and values mark each stage in your CRM.

How Scowtt uses your funnel

  • The model learns which early signals predict that a lead will move further down your funnel.
  • Scowtt can send a separate conversion for each stage, so you can see real results at every step in your ad platform reporting.
  • Pilot results are judged across the whole funnel, not just on lead volume or cost per lead.
Cost per funnel stageCost per funnel stage shows what you pay to get a lead to each step of your funnel. It's one of the clearest ways to see whether Scowtt is bringing in better leads, not just more of them.Required fields and lifecycle stagesTo optimize advertising toward your highest-value customers, Scowtt models the full lifecycle of a lead after it's generated. That needs visibility into sales activity, engagement and funnel progress in your CRM, plus how people behave on your website before they become a lead.Reading your Scowtt vs BAU pilot readoutA Scowtt vs. Business-as-Usual (BAU) pilot readout compares performance between Scowtt and the customer's existing advertising approach.