Reporting & Analytics

Dashboards, the lead-to-won funnel, ROAS, cost per stage, and pacing.

Dashboards

Performance overviewThe Performance Overview provides a high-level view of campaign performance and business outcomes, from lead generation through customer value. You can find it in your Scowtt account.
Set up Scowtt reporting columns in Google AdsScowtt uses one conversion action, Scowtt Conversion Value, to drive bidding. It also sends a separate ground truth action for each funnel stage, so you can see cost at every stage independently of what drives optimization. Custom columns make both visible in your reports.
Your funnel: Lead, MQL, SQL/SQO, WonScowtt looks at your whole funnel, not just the first conversion. Knowing how leads move from first contact to closed deal is what lets Scowtt optimize toward the customers who matter most.
Cost per funnel stageCost per funnel stage shows what you pay to get a lead to each step of your funnel. It's one of the clearest ways to see whether Scowtt is bringing in better leads, not just more of them.

ROASROAS, or return on ad spend, is the value generated for every dollar spent on ads. In Scowtt conversations, it can mean three different things, so it helps to know which one is being discussed.