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Guides and step-by-step walkthroughs for everything from connecting your data to reading your pilot results.
Scowtt at a glance
The short version. For the full story, visit scowtt.com.
What Scowtt isAn intelligence layer between your customer data and your ad platforms. Scowtt predicts which prospects are most likely to create real business value.How Scowtt worksWhat’s differentMost campaigns optimize toward clicks or form fills. Scowtt helps them optimize toward the customers who go on to qualify, purchase and stay.Explore the Product HubHow we optimizeYour data in, value potential scored, signals activated in your ad platforms, and results measured against business as usual.See the process
Works with the ad platforms you already use
Scowtt sends its signals into the platforms where your campaigns run today.
- Google Ads
- Meta
- Microsoft Ads
- TikTok
- Amazon Ads
New to Scowtt? Start here
From connected data to go-live in about three weeks.
- 1
Connect
Day 0. Connect your CRM, web analytics and ad platforms. Data is ingested within minutes.
- 2
Validate data and align
Days 1 to 5. Review your funnel and align on goals, KPIs and test design.
- 3
Prepare
Days 6 to 15. Data validation finalized, reporting aligned and test campaigns set up.
- 4
Activate
Days 16 to 21. Signals uploaded, reporting set up and campaigns live.
Browse by topic
Getting StartedWhat Scowtt does, your onboarding timeline, roles on both teams, and launching your first pilot.19 articlesData & IntegrationsConnect your CRM and ad accounts, map lifecycle stages, and meet Scowtt's data requirements.20 articlesLead ScoringHow the predictive model scores every lead, what scores and predicted value mean, and model health.3 articlesValue-Based BiddingHow Scowtt signals reach your ad platforms, thresholds, the value curve, and bid strategy.8 articlesPilots & MeasurementHow pilots are structured, Scowtt vs BAU testing, success criteria, and reading your readout.5 articlesReporting & AnalyticsDashboards, the lead-to-won funnel, ROAS, cost per stage, and pacing.5 articlesAccount & SettingsPricing models, billing and contracts.1 articlePrivacy & SecurityHow Scowtt handles your data, hashing before upload, consent, and regulated industries.6 articles
Promoted articles
Getting StartedWhat is Scowtt?Scowtt is predictive intelligence for advertising optimization.Getting StartedYour onboarding timelineConnecting your data and reviewing your funnel takes under an hour.Data & IntegrationsConnect Salesforce to ScowttScowtt learns which leads become customers by reading your CRM history.Data & IntegrationsConnect your ad accountsScowtt sends predictive guidance to the platforms running your campaigns.Lead ScoringHow Scowtt lead scoring worksTwo leads can fill out the same form on the same day and turn out completely differently.Value-Based BiddingUnderstanding upload and value thresholdsThree settings control what Scowtt sends to your ad platforms: which records are eligible, which leads are sent at all, and which leads…