ScowttHelp Center

For Everyone · Updated Oct 20, 2026

Your onboarding timeline

Connecting your data and reviewing your funnel takes under an hour. From the day your data is connected, go-live takes about three weeks.

The stages

  1. Day 0: Connect

    Your team connects your CRM, web analytics and ad platforms in the Scowtt app. Scowtt ingests your data within minutes and drafts your funnel.

  2. Days 1 to 5: Validate data and align

    You review the funnel Scowtt drafted from your CRM and make any edits. Together, we align on your pilot goal and KPIs, and on campaign and test design.

  3. Days 6 to 15: Prepare

    Scowtt finalizes data validation, and we align on reporting. Your team shares any internal reports we'll integrate, sets up the test campaigns in your ad platforms, and creates custom conversions from the actions Scowtt sends.

  4. Days 16 to 21: Activate

    Scowtt completes modeling, uploads signals to your ad platforms and sets up your reporting. Then your campaigns go live, together with your Scowtt team.

After go-live

The pilot runs as a 50/50 test against business as usual for about 60 days, with check-ins about every two weeks. See How a Scowtt pilot is structured.

Roles and responsibilities on both teamsEach onboarding stage has clear owners. Here's who leads what.Build and validate your funnelOnce your CRM is connected, Scowtt drafts your funnel from your own data. You review it, make any edits, and check the data before anything goes live.How a Scowtt pilot is structuredA pilot tests Scowtt's predictive signals on part of your spend and measures the results against a control, so you can scale what works.
Your onboarding timeline · Help Center