Pilots & Measurement
How pilots are structured, Scowtt vs BAU testing, success criteria, and reading your readout.
How Scowtt measures results
Pilot design
- How a Scowtt pilot is structuredA pilot tests Scowtt's predictive signals on part of your spend and measures the results against a control, so you can scale what works.
- Choosing success criteriaBefore a pilot starts, we agree with you on how success will be measured. Writing it down early means everyone judges the results the same way.
Readouts
- Reading your Scowtt vs BAU pilot readoutA Scowtt vs. Business-as-Usual (BAU) pilot readout compares performance between Scowtt and the customer's existing advertising approach.
- Reading early results before revenue maturesRevenue often arrives well after a pilot starts. Until it does, leading indicators give you an honest early read on whether Scowtt is moving things in the right direction.