Share Adobe Analytics data through a Data Feed

Scowtt needs raw, hit-level web analytics data, so Adobe Analytics customers share a Data Feed, not reports, API exports or Data Warehouse requests. Adobe delivers compressed files on a schedule straight into a Google Cloud Storage bucket that Scowtt manages for you, so your team doesn't need a bucket of its own.

How it works: Scowtt sends you a bucket location. You set up an hourly Data Feed in Adobe and send Scowtt the identity Adobe creates. Scowtt grants it access and checks the first files with you.

Before you start

An Adobe Analytics admin who can create locations and data feeds.
From your Scowtt team: the Google Cloud project ID, the bucket name and folder, the history start date, and the columns to include.
Your solution design reference, or your eVar, prop and event definitions. Sharing these before the feed is built is the biggest factor in a fast setup.

Steps

Scowtt: Send your setup details

Your Scowtt team sends the Google Cloud project ID, the bucket name and folder, the history start date, and the columns to include.
You: Add a location account

In Adobe Analytics, go to Components > Locations > Location accounts > Add account. Choose Google Cloud Platform and enter the project ID Scowtt sent.

Adobe's step-by-step guide: Configure cloud import and export accounts.
You: Create a location

Create a location under that account and set Use with to Data Feeds. Enter the bucket name on its own, without gs://, plus the folder Scowtt sent.

Adobe's step-by-step guide: Configure cloud import and export locations.
You: Send Scowtt the Principal

Adobe shows an address like C-yourcompany@adbe-gcp0000.iam.gserviceaccount.com. Send it to your Scowtt team. It's an identity, not a password.
Scowtt: Grant upload access

Scowtt grants the Principal permission to upload to the bucket and tells you when it's done. Then save or retest the location in Adobe.
You: Create the data feed

Go to Admin > Data feeds > Create data feed and use the settings in the table below.

Adobe's step-by-step guide, with screenshots: Create a data feed.
You: Send your Scowtt team the feed details

The report suite ID and name, its time zone, whether it uses timestamp-enabled data, the feed name, and the date of the first complete interval.
You: Tell Scowtt how conversions are tracked

Send your eVar, prop and event definitions, and say which success events, or which page names, mark each conversion step.
Scowtt: Check the first files with you

Scowtt validates the first files with you before modeling starts. Expect a short round of field fixes in the first week; your Scowtt team sends the specifics.

Data feed settings

Setting	Value
Source	Your production report suite, not a virtual report suite
Columns	The columns your Scowtt team lists, plus your post_evar, post_prop, event, commerce and identity fields. Use post-processed columns where available
Compression	Gzip (Zip also works)
Packaging	Multiple files
Manifest	On, including for intervals with no data
Schedule	Hourly, as a continuous feed
History	From the start date you agreed with Scowtt
Late-arriving hits	On, with the agreed lookback window
Destination	The location from step 2
Notifications	Your team's operational contact

Good to know

eVars, props and events are custom to your site, so Scowtt can't infer what they mean. Clear definitions speed up setup more than anything else.
Leave out variables that hold multi-line text, such as output from a calendar or chat widget. Line breaks inside a value split rows in the feed files. Scowtt flags any it finds.
Adobe doesn't always capture exactly what visitors typed into lead forms. Send the original form fields with your CRM data as well.
Adobe keeps 25 months of data by default, so request history as far back as your retention allows.
To stop sharing, stop the feed, or ask your Scowtt team to remove the Principal's upload access.

Who does what

Step	Who	What changes hands
Send your setup details	Scowtt	Project ID, bucket and folder, start date, column list
Add a location account	You	—
Create a location	You	—
Send Scowtt the Principal	You	Adobe's Principal (an identity, not a password)
Grant upload access	Scowtt	Confirmation that access is in place
Create the data feed	You	—
Send your Scowtt team the feed details	You	Report suite, time zone, feed name, first interval
Tell Scowtt how conversions are tracked	You	eVar, prop and event definitions
Check the first files with you	Scowtt	Confirmation, or fixes needed