Este artículo solo está disponible en inglés.
Para GA4 admins · Actualizado el 6 nov 2026
Connect Google Analytics 4 (GA4)
Scowtt uses raw, event-level GA4 data to see what visitors do on your site before they become leads. By default, GA4 doesn't export raw event data, so the connection runs through GA4's native BigQuery export. You turn on the export, Google creates BigQuery tables for your GA4 data, and you share read-only access to that dataset with Scowtt.
How it works: You turn on GA4's BigQuery export and connect the dataset in the Scowtt app, or give Scowtt access to set up the export for you. Scowtt confirms when your GA4 data is flowing.
| Route | Best when | Who pays for BigQuery | Your team's effort |
|---|---|---|---|
| Share your own export | You or your agency already run the export, or have a Google Cloud project | You pay for storage. Scowtt pays for its queries | Low: turn on the export and connect the dataset in the Scowtt app |
| Let Scowtt host it | You don't have a Google Cloud project, or would rather not manage one | Scowtt pays for storage and queries | Lowest: add one Scowtt user to your GA4 property |
Option 1: Share your own GA4 export
Before you start
- Owner on the Google Cloud project you'll export to, and the Editor role on your GA4 property.
- A Google Cloud project with billing enabled.
- A login for the Scowtt app from your Scowtt team.
If your team or agency already runs the export, skip to step 4 and connect that dataset. There's no need for a second copy.
-
You: Create or select a Google Cloud project
Sign in to the Google Cloud Console. Create a new project, or select an existing one, and make sure the BigQuery API is enabled for it. Note the Project ID for later.
Don't use the free BigQuery sandbox: its tables expire after 60 days, so history would be lost.
-
You: Create or select a BigQuery dataset
In that project, create or select the dataset that will receive your GA4 exports. Note the Dataset ID.
-
You: Turn on the GA4 → BigQuery export
In Google Analytics, go to Admin, then under Product links select BigQuery links and click Link. Select the Google Cloud project from step 1 and the dataset from step 2, then choose your export options:
- Daily export: required.
- Streaming export: recommended if available. Google charges about $0.05 per GB, which is roughly 600,000 events.
Review and confirm. Google then starts creating tables such as
events_YYYYMMDDandevents_intraday_YYYYMMDD. Data usually starts appearing within 24 hours. See Google's BigQuery export guide for more detail. -
You: Confirm the export configuration
After linking, check that:
- The correct web data streams are included.
- No key events are excluded.
- The dataset region (US or EU) matches your compliance requirements.
-
You: Connect the dataset in the Scowtt app
In the Scowtt app, go to Settings > Integrations. In the Analytics section, click Add Analytics, then click Connect next to BigQuery Datasets. Once it shows as Connected, click Manage, then Add Dataset. Select your project and dataset, then click Connect.
-
Scowtt: Confirm your data is flowing
Your Scowtt team checks that the export is populating and confirms once your GA4 data is flowing.
Prefer to grant access in BigQuery instead? Open the dataset in the BigQuery console, then Sharing > Permissions > Add principal. Add your Scowtt access address, which your Scowtt team sends, with the role BigQuery Data Viewer. Then send your Scowtt team your GA4 property ID, Project ID, Dataset ID and region.
Option 2: Let Scowtt host your GA4 export
Scowtt links your GA4 property to a dedicated Google Cloud project it creates for you. Scowtt pays all storage and query costs, and you keep ownership of your GA4 property.
Before you start
- An admin on your GA4 property who can manage property access.
- The Scowtt address to add, from your Scowtt team.
-
You: Give Scowtt access to your property
In GA4, open Admin > Property access management and add the Scowtt address with the Editor role. Editor access is what lets Scowtt create the BigQuery link.
-
You: Tell your Scowtt team
Let them know the access is in place.
-
Scowtt: Create the BigQuery link
Scowtt links your property to its project, chooses the data location (US or EU), includes your web and app data streams, and turns on the daily export, plus streaming if useful.
-
Scowtt: Confirm your data is arriving
Usually within 24 to 48 hours, in a dataset named
analytics_followed by your property ID. Your Scowtt team confirms once it does.
The link shows under Admin > Product links > BigQuery links in your GA4 property.
Good to know
- Event limit. Standard GA4 properties export up to 1 million events a day. If you're near that, use the export's event filters to leave out events you don't need, and tell your Scowtt team.
- Query costs. When you share your own export, Scowtt runs its queries from its own Google Cloud project, so query costs are billed to Scowtt. You pay only for storing the data.
- Agency-owned exports. If an agency set up your GA4 export, the BigQuery link and project may be theirs. Ask them to connect or share the dataset, or tell your Scowtt team who owns it.
- Policy error when sharing the dataset? Your organization restricts sharing to its own domain. Ask your Scowtt team for Scowtt's Google Workspace customer ID. Your Google Cloud admin can allow it in the domain restricted sharing policy, or add an exception for this dataset.
- Not on GA4? If your site uses Adobe Analytics, see Share Adobe Analytics data through a Data Feed.
- Removing access. Disconnect the dataset under Settings > Integrations in the Scowtt app, or remove the Scowtt address from the dataset. For a Scowtt-hosted export, remove the Scowtt user from your GA4 property, or delete the BigQuery link.
Who does what
Share your own GA4 export
| Step | Who | What changes hands |
|---|---|---|
| Create or select a Google Cloud project | You | Project ID (keep it for later) |
| Create or select a BigQuery dataset | You | Dataset ID (keep it for later) |
| Turn on the GA4 → BigQuery export | You | — |
| Confirm the export configuration | You | — |
| Connect the dataset in the Scowtt app | You | Your project and dataset, selected in the app |
| Confirm your data is flowing | Scowtt | Confirmation that GA4 data is flowing |
Let Scowtt host your GA4 export
| Step | Who | What changes hands |
|---|---|---|
| Give Scowtt access to your property | You | Editor access for the Scowtt address |
| Tell your Scowtt team | You | Confirmation that access is in place |
| Create the BigQuery link | Scowtt | — |
| Confirm your data is arriving | Scowtt | Confirmation, usually within 24 to 48 hours |