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Para Everyone · Actualizado el 20 oct 2026
Scowtt vs standard conversion imports
Standard CAPI, OCI and CRM feedback can send downstream outcomes back to ad platforms. Scowtt goes further by sending predictions earlier, more often and with more context.
| Standard conversion imports | Scowtt | |
|---|---|---|
| Signal volume | Limited. Not enough downstream events to consistently optimize against. | Up to 10x more signal, for a stronger performance foundation. |
| Timing | Delayed. Valuable outcomes may arrive days or weeks after the lead. | Near real-time. Continuous guidance while campaigns are optimizing. |
| Customer picture | Partial. Only a fraction of what you know about the customer is sent back. | Full context. A complete view of the journey and behaviors that drive value. |
Why timing matters
With standard imports, the platform only learns a lead was valuable when it closes in your CRM, often weeks later. By then, campaigns have spent that time optimizing around early actions. Scowtt predicts that value soon after the lead arrives, so the platform can act on it sooner.