How signals reach ad platforms

Scowtt sends predicted outcomes and values into your ad platforms, giving campaigns stronger signals while optimization is still happening.

From prediction to platform

Predictive guidance is created

Scowtt estimates which prospects are more likely to reach the outcomes your business cares about.
Data is prepared for activation

Predicted conversions and values are structured for each supported ad platform.
Signals are sent to the platform

Scowtt sends that data through the appropriate conversion, event or API connection.
Campaigns use stronger signals

Platforms can optimize with more context about expected business value.

Which leads are sent, and with what value, is controlled by the upload and value thresholds agreed with your team.