Consent and privacy laws

Scowtt is built for privacy-first growth. Your data is used only for your business, stays under your control, and is never sold.

How Scowtt treats your data

• Purpose-limited: the data you approve is used only to build predictions for your business.
• Customer-controlled: you decide what's shared, and you can ask for it to be deleted at any time.
• Never sold or pooled: your data isn't sold, combined with other organizations' data, or used to train models for anyone else.
• Minimal sharing with ad platforms: Scowtt sends only click IDs, predicted values and hashed identifiers, never your raw customer records.

Consent

You stay in control of which customers' data is shared. If your privacy policy or local regulations require it, you can limit what Scowtt receives, for example only data for people who have opted in, or a hashed email in place of names. Any email address or phone number you share is hashed with SHA-256 before it's sent to ad platforms.

Privacy laws and legal review

Scowtt is compliant with GDPR. A Data Processing Addendum and a list of sub-processors are available on request, to support your legal team's review. If you have questions about specific privacy laws, such as state privacy laws in the US, ask your Sales Rep or Account Manager.