Connect your ad accounts

Scowtt sends predictive guidance to the platforms running your campaigns. You connect each platform once, from Integrations in the Scowtt app. Connecting doesn't change your campaigns or bidding.

Before you start

Admin access to each ad account in scope.
A login for the Scowtt app from your Sales Rep or Account Manager.

Pick your platform

Platform	How Scowtt sends signals	Guide
Google Ads	Offline conversion import (OCI)	Connect Google Ads (OCI)
Meta	Conversions API (CAPI), as a custom event in your dataset	Connect Meta Ads (CAPI)
Microsoft Ads	The platform's standard conversion connection	Connect Microsoft Ads
LinkedIn, TikTok and Amazon Ads	The platform's standard conversion connection	Ask your Sales Rep or Account Manager

LinkedIn, TikTok and Amazon Ads

Scowtt supports these platforms too. Setup steps vary by platform and account, so your Sales Rep or Account Manager will walk you through connecting them during onboarding.

What happens during data access

Initial setup is short: connect the platform in Scowtt, plus a few Meta-specific checks. Scowtt then creates the conversion actions or events it sends to. Campaign changes, such as custom goals and test campaigns, come later, during the Prepare stage, before go-live.

Troubleshooting

We work with an agency that owns our ad accounts

Scowtt works alongside your agency without replacing it. Your agency can complete these steps, and should be involved from kickoff.

Connect Google Ads (OCI)Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. For initial setup, only step 1 is required. The later steps happen once Scowtt starts sending conversion actions.Connect Meta Ads (CAPI)Scowtt sends its predicted values to Meta through the Conversions API (CAPI), as a new custom event inside your existing dataset. For initial setup, steps 1 to 4 are all that's required.Connect Microsoft AdsConnecting Microsoft Ads lets Scowtt send its predicted values to your Microsoft Ads account. Most accounts connect in a couple of minutes from the Scowtt app. If your organization's Microsoft settings block the connection, there's a simple alternative.Which ad platforms Scowtt supportsScowtt sends predictive guidance into the ad platforms where your campaigns already run.