Connect Google Ads (OCI)

Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. For initial setup, only step 1 is required. The later steps happen once Scowtt starts sending conversion actions.

Before you start

Admin access to the Google Ads account in scope.
A login for the Scowtt app from your Sales Rep or Account Manager.

Initial setup

Connect Google Ads in Scowtt

In the Scowtt app, go to Integrations, choose Google Ads and click Connect. Approve the permissions in Google. Google Ads should now show as Connected in Scowtt.

After Scowtt starts sending conversions

Find the Scowtt conversion actions

Scowtt creates its conversion actions in your account. In Google Ads, go to Goals, then Conversions. You'll see two kinds:

Conversion action	What it's for
Scowtt Conversion Value	The predicted value signal. This is the one conversion action used for bidding.
Ground truth actions, named by funnel stage (for example Scowtt MQL, Scowtt SAL, Scowtt SQO)	Reporting only. They show real CRM outcomes at each stage and aren't used for bidding.

Next, set up the Scowtt custom goal on your test campaign and add the reporting columns.

Troubleshooting

I don't see the Scowtt conversion actions

They're created after Scowtt starts sending data, not at connection. If they're still missing after go-live, contact your Sales Rep or Account Manager.

Set up Scowtt reporting columns in Google AdsScowtt uses one conversion action, Scowtt Conversion Value, to drive bidding. It also sends a separate ground truth action for each funnel stage, so you can see cost at every stage independently of what drives optimization. Custom columns make both visible in your reports.Connect Meta Ads (CAPI)Scowtt sends its predicted values to Meta through the Conversions API (CAPI), as a new custom event inside your existing dataset. For initial setup, steps 1 to 4 are all that's required.Which ad platforms Scowtt supportsScowtt sends predictive guidance into the ad platforms where your campaigns already run.