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Para SA360 managers · Actualizado el 6 nov 2026
Connect Search Ads 360
If your campaigns are managed in Search Ads 360 (SA360), the Scowtt setup happens in SA360, not in Google Ads. A campaign set up to use SA360 conversions won't bid on a Google Ads conversion action, so Scowtt uploads its values to SA360 Floodlight activities instead. Floodlights are SA360's equivalent of conversion actions. Unlike in Google Ads, Scowtt can't create them for you: your team creates each Floodlight and sends Scowtt its ID, and Scowtt uploads against those IDs.
How it works: You connect SA360 in the Scowtt app and share data access with Scowtt. Then you create the Floodlight activities and send Scowtt their IDs. Scowtt uploads against them, matched by GCLID, and confirms when values are flowing.
Before you start
| What | Who | When it's needed |
|---|---|---|
| Confirmation that your campaigns are managed in SA360, not Google Ads | You and Scowtt | During onboarding, before any conversion actions are built |
| An SA360 user with at least standard access, who can create Floodlights and edit campaign settings | You | Before step 1 |
| Campaign Manager 360 access, if Floodlight types can't be set in the SA360 interface | You | Before creating Floodlights |
| Your Tag Manager owner, if an online tag is needed on the value Floodlight | You | Before creating Floodlights |
| GCLID captured on lead and opportunity records in your CRM | You | Before the first upload |
| Your agreed funnel stages, from journey mapping | You and Scowtt | Before creating Floodlights |
The app connection is an OAuth sign-in, with no API keys and no developer work. Tag work is needed only if an online tag goes on the value Floodlight. Scowtt matches conversions to the original ad click by GCLID, so the GCLID must be present on the CRM records that produce each funnel stage. See Capturing click IDs on your forms.
Connect SA360 and share data access
These are two separate grants, and both are needed. The first lets Scowtt upload conversions; the second lets Scowtt report on and audit your campaigns.
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You: Connect SA360 in the Scowtt app
In the Scowtt app, go to Settings > Integrations. In the Advertising section, click Add Advertising, then click Connect next to Google Search Ads 360, and sign in with your SA360 login.
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You: Share data access with Scowtt
Separately, share your SA360 account with the Scowtt data-sharing address your Scowtt team sends. This lets Scowtt run a campaign audit and read reporting.
Create the Floodlight activities
Your team creates these, not Scowtt. Create one value Floodlight, plus one ground truth Floodlight for each funnel stage.
| Floodlight | What it does | Type and tag |
|---|---|---|
| Scowtt Conversion Value | The single signal your test campaign bids on | Sales or Transaction type for value bidding, Counter or Count type for maximize-conversions bidding. Usually the only Floodlight with an online tag |
| Scowtt [Stage], one per funnel stage | Reporting only, so cost per stage reads on its own | Counter or Count to measure conversions, Sales or Transaction to measure value. Upload only, with no tag |
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You: Choose your bid strategy first
SA360 doesn't let you change a Floodlight's type later. Maximize conversion value needs the Sales or Transaction type; maximize conversions needs Counter or Count. A Floodlight created with the wrong type has to be deleted and recreated, with a new ID.
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You: Create the Floodlights
Current SA360 screens often don't show a Floodlight path, and may not let you set the type. If so, create them through the Campaign Manager 360 layer of your account. Your SA360 rep can point you to it if your team hasn't done it before.
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You: Send Scowtt each Floodlight's name and ID
Scowtt registers the mappings and starts uploading on its next run.
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Scowtt: Confirm values are flowing
Your Scowtt team confirms once values are arriving. Don't attach anything to a campaign before this.
About the online tag
The value Floodlight usually gets an online tag that fires on form submission. That gives SA360 a record of the click to match against, and lets you capture a match ID: typically your CRM's lead ID, set when the tag fires and used for later offline updates. SA360's upload APIs don't support enhanced conversions directly, so the match ID is how that matching works. If enhanced conversions aren't in scope, uploads work on GCLID alone.
Next: Set up your Search Ads 360 test campaign.
Troubleshooting
We need to recreate a Floodlight
Send your Scowtt team the new ID. The old ID stops receiving uploads.
Who does what
Connect SA360 and share data access
| Step | Who | What changes hands |
|---|---|---|
| Connect SA360 in the Scowtt app | You | Upload access, approved with your SA360 login |
| Share data access with Scowtt | You | Data-sharing access for the Scowtt address |
Create the Floodlight activities
| Step | Who | What changes hands |
|---|---|---|
| Choose your bid strategy first | You | — |
| Create the Floodlights | You | — |
| Send Scowtt each Floodlight's name and ID | You | Floodlight names and IDs |
| Confirm values are flowing | Scowtt | Confirmation that values are flowing |