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Para Meta Ads admins · Actualizado el 6 nov 2026

Connect Meta Ads (CAPI)

Scowtt sends its events to your existing Meta dataset through the Conversions API (CAPI). Scowtt Conversion Value is the event that carries Scowtt's predicted value, and it's the one your test campaign optimizes on. Scowtt also adds custom events for real CRM outcomes (ground truth), such as Scowtt Opportunity, which count actual leads or opportunities. Your existing pixel keeps firing as normal.

How it works: You confirm your BAU campaigns can safely share the dataset, generate a dataset access token, connect Meta Ads in the Scowtt app and give Scowtt read-only ad account access. Scowtt then starts sending events, and you check they're arriving.

When to use a different setup

  • BAU optimizes on the whole dataset, or a custom conversion BAU relies on uses rules broad enough to pick up Scowtt's events and can't be narrowed: set up a new dataset instead, following Set up a new Meta dataset for Scowtt.
  • Your campaigns use Meta instant forms: these can't optimize to a conversion event or for value, so they follow a different setup. See Set up Meta instant form campaigns.

Before you start

  • Ad account access, to check how BAU campaigns are set up and to build the test campaign.
  • Events Manager access, to generate the dataset access token, approve Scowtt's events if needed, and create a custom conversion.
  • A login for the Scowtt app from your Scowtt team.

Initial setup

Steps 1 to 4 are all that's needed before Scowtt starts sending events.

  1. You: Confirm your BAU setup

    Performance goal: in Ads Manager, open each live BAU campaign and check, at the ad set level, that the performance goal names a single specific event (for example Purchase or Lead), not the dataset as a whole. Custom conversions: in Events Manager, check that no custom conversion BAU relies on uses broad rules that would pick up Scowtt's new events. If either check fails, stop and set up a new dataset instead.

  2. You: Generate a dataset access token

    In Events Manager, go to Datasets and select the dataset BAU already uses. Open Settings, scroll to Set up direct integration and click Generate access token. In the popup, select the dataset, click Generate Access Token and save the token somewhere safe. Copy the Dataset ID from the same Settings page.

  3. You: Connect Meta Ads in Scowtt

    In the Scowtt app, go to Settings > Integrations. In the Advertising section, click Add Advertising, then click Connect next to Meta Ads. Paste the Dataset ID and access token, click Connect, and check that Meta Ads shows as Connected.

  4. You: Share ad account access with Scowtt

    Give read-only ad account access to Scowtt's Meta Business Manager, so Scowtt can review campaign setup and reporting. Your Scowtt team sends the Business Manager ID.

After Scowtt starts sending events

  1. Scowtt: Start sending events

    Scowtt starts sending Scowtt Conversion Value and the ground truth custom events to your dataset.

  2. You: Check the events are arriving

    In Events Manager, open the dataset's Overview. Your existing pixel events (PageView, ViewContent, Add to Cart and so on) should stay active and firing as normal, including your existing conversion event; that's expected. Scowtt's events should appear under Events, coming through the Conversions API.

    If your dataset has Core Setup turned on, review and approve the Scowtt event before it appears in Overview.

Next: Set up your Meta test campaign.

Troubleshooting

Our BAU campaigns optimize on the whole dataset

Don't use your existing dataset. Set up a new dataset for Scowtt instead, or contact your Scowtt team.

The Scowtt event isn't showing in Events Manager

Check whether Core Setup is on for the dataset; if so, approve the event. If it's still missing, contact your Scowtt team.

Who does what

Initial setup

StepWhoWhat changes hands
Confirm your BAU setupYou—
Generate a dataset access tokenYouToken and Dataset ID (kept for step 3)
Connect Meta Ads in ScowttYouDataset ID and access token, entered in the app
Share ad account access with ScowttYouRead-only ad account access

After Scowtt starts sending events

StepWhoWhat changes hands
Start sending eventsScowttScowtt Conversion Value and ground truth events
Check the events are arrivingYou—
Set up a new Meta dataset for ScowttA separate Meta dataset is required whenever your BAU campaigns and Scowtt would use the same event type, for example when both use Purchase, or when BAU optimizes on your whole dataset. A new dataset creates a true data wall, so Scowtt's predicted values can't leak into BAU campaigns.Connect Google Ads (OCI)Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. For initial setup, only step 1 is required. The later steps happen once Scowtt starts sending conversion actions.Which ad platforms Scowtt supportsScowtt sends predictive guidance into the ad platforms where your campaigns already run.