Ad Platform Connections
Connect your ad platforms so Scowtt can send its predicted values and ground truth conversions.
- Which ad platforms Scowtt supportsScowtt sends predictive guidance into the ad platforms where your campaigns already run.
- Connect your ad accountsScowtt sends predictive guidance to the platforms running your campaigns. You connect each platform once, from Integrations in the Scowtt app. Connecting doesn't change your campaigns or bidding.
- Connect Google Ads (OCI)Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. For initial setup, only step 1 is required. The later steps happen once Scowtt starts sending conversion actions.
- Connect Search Ads 360If your campaigns are managed in SA360, Scowtt uploads its values to Floodlight activities your team creates.
- Connect Meta Ads (CAPI)Scowtt sends its predicted values to Meta through the Conversions API (CAPI), as a new custom event inside your existing dataset. For initial setup, steps 1 to 4 are all that's required.
- Set up a new Meta dataset for ScowttA separate Meta dataset is required whenever your BAU campaigns and Scowtt would use the same event type, for example when both use Purchase, or when BAU optimizes on your whole dataset. A new dataset creates a true data wall, so Scowtt's predicted values can't leak into BAU campaigns.
- Set up Meta instant form campaignsInstant form campaigns optimize to qualified leads, so Scowtt sends each lead's funnel stages through Meta's CRM integration and its event becomes the dataset's qualified lead.
- Connect Microsoft AdsConnecting Microsoft Ads lets Scowtt send its predicted values to your Microsoft Ads account. Most accounts connect in a couple of minutes from the Scowtt app. If your organization's Microsoft settings block the connection, there's a simple alternative.