For Everyone · Updated Oct 20, 2026
How a Scowtt pilot is structured
A pilot tests Scowtt's predictive signals on part of your spend and measures the results against a control, so you can scale what works.
What gets tested
Each platform runs an A/B test: a test campaign that optimizes on Scowtt's predicted value, and a control that keeps your existing BAU setup. Budget and creative stay the same, so the conversion signal is the only difference.
On Google Ads, the test campaign uses a Scowtt custom goal, with experiment sync keeping it in step with the control. On Meta, budget is split 50/50 between the two arms, with about 500 leads a month per arm as a target.
What makes a good test campaign
- Non-brand campaigns. Brand traffic converts anyway, so it hides lift.
- No retargeting campaigns, so the test reaches new prospects.
- Steady lead volume: about 500 leads a month per arm after the split.
- A consistent budget, and conversion tracking in place.
We confirm which campaigns are a good fit after an audit, once you give Scowtt read access to your ad accounts.
How long it runs
After go-live, the pilot runs as a 50/50 test for about 60 days.
How success is measured
Scowtt is evaluated against the outcomes your business cares about, from qualified opportunities and applications to purchases, revenue and retention. These KPIs are agreed at kickoff, before anything launches.
Check-ins
Your Sales Rep or Account Manager checks in with you about every two weeks:
- Around two weeks: the learning period while setup is confirmed. No difference is expected yet.
- Around day 30: an early read, where lift typically starts to show.
- Around day 45: a check that our read of performance matches yours.
- Around day 60: the final readout, and the move to an evergreen strategy.
The goal is to move from the 50/50 split to running fully on Scowtt once results are clear.