For Adobe Analytics admins · Updated Nov 6, 2026
Share Adobe Analytics data through a Data Feed
Scowtt needs raw, hit-level web analytics data, so Adobe Analytics customers share a Data Feed, not reports, API exports or Data Warehouse requests. Adobe delivers compressed files on a schedule straight into a Google Cloud Storage bucket that Scowtt manages for you, so your team doesn't need a bucket of its own.
How it works: Scowtt sends you a bucket location. You set up an hourly Data Feed in Adobe and send Scowtt the identity Adobe creates. Scowtt grants it access and checks the first files with you.
Before you start
- An Adobe Analytics admin who can create locations and data feeds.
- From your Scowtt team: the Google Cloud project ID, the bucket name and folder, the history start date, and the columns to include.
- Your solution design reference, or your eVar, prop and event definitions. Sharing these before the feed is built is the biggest factor in a fast setup.
Steps
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Scowtt: Send your setup details
Your Scowtt team sends the Google Cloud project ID, the bucket name and folder, the history start date, and the columns to include.
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You: Add a location account
In Adobe Analytics, go to Components > Locations > Location accounts > Add account. Choose Google Cloud Platform and enter the project ID Scowtt sent.
Adobe's step-by-step guide: Configure cloud import and export accounts.
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You: Create a location
Create a location under that account and set Use with to Data Feeds. Enter the bucket name on its own, without
gs://, plus the folder Scowtt sent.Adobe's step-by-step guide: Configure cloud import and export locations.
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You: Send Scowtt the Principal
Adobe shows an address like
C-yourcompany@adbe-gcp0000.iam.gserviceaccount.com. Send it to your Scowtt team. It's an identity, not a password. -
Scowtt: Grant upload access
Scowtt grants the Principal permission to upload to the bucket and tells you when it's done. Then save or retest the location in Adobe.
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You: Create the data feed
Go to Admin > Data feeds > Create data feed and use the settings in the table below.
Adobe's step-by-step guide, with screenshots: Create a data feed.
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You: Send your Scowtt team the feed details
The report suite ID and name, its time zone, whether it uses timestamp-enabled data, the feed name, and the date of the first complete interval.
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You: Tell Scowtt how conversions are tracked
Send your eVar, prop and event definitions, and say which success events, or which page names, mark each conversion step.
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Scowtt: Check the first files with you
Scowtt validates the first files with you before modeling starts. Expect a short round of field fixes in the first week; your Scowtt team sends the specifics.
Data feed settings
| Setting | Value |
|---|---|
| Source | Your production report suite, not a virtual report suite |
| Columns | The columns your Scowtt team lists, plus your post_evar, post_prop, event, commerce and identity fields. Use post-processed columns where available |
| Compression | Gzip (Zip also works) |
| Packaging | Multiple files |
| Manifest | On, including for intervals with no data |
| Schedule | Hourly, as a continuous feed |
| History | From the start date you agreed with Scowtt |
| Late-arriving hits | On, with the agreed lookback window |
| Destination | The location from step 2 |
| Notifications | Your team's operational contact |
Good to know
- eVars, props and events are custom to your site, so Scowtt can't infer what they mean. Clear definitions speed up setup more than anything else.
- Leave out variables that hold multi-line text, such as output from a calendar or chat widget. Line breaks inside a value split rows in the feed files. Scowtt flags any it finds.
- Adobe doesn't always capture exactly what visitors typed into lead forms. Send the original form fields with your CRM data as well.
- Adobe keeps 25 months of data by default, so request history as far back as your retention allows.
- To stop sharing, stop the feed, or ask your Scowtt team to remove the Principal's upload access.
Who does what
| Step | Who | What changes hands |
|---|---|---|
| Send your setup details | Scowtt | Project ID, bucket and folder, start date, column list |
| Add a location account | You | — |
| Create a location | You | — |
| Send Scowtt the Principal | You | Adobe's Principal (an identity, not a password) |
| Grant upload access | Scowtt | Confirmation that access is in place |
| Create the data feed | You | — |
| Send your Scowtt team the feed details | You | Report suite, time zone, feed name, first interval |
| Tell Scowtt how conversions are tracked | You | eVar, prop and event definitions |
| Check the first files with you | Scowtt | Confirmation, or fixes needed |