For Marketing leads · Updated Nov 6, 2026
Read access to your accounts
Read access to your ad accounts, and where possible your analytics and CRM, makes for a much better pilot. Read-only access lets Scowtt see how your accounts are set up and performing, and advise you, without making any changes.
What read access lets Scowtt do
- Audit before launch. Review account structure, bid strategies, conversion actions, tagging, enhanced conversions and click-ID capture, to confirm the pilot is set up to succeed.
- Design the test. Size budgets, pick the right campaigns, and confirm the BAU arm is a fair control.
- Monitor while it runs. Track spend pacing, learning periods, auction changes and how platforms are taking up Scowtt's signal. Catch problems like budget caps or misconfigured conversion actions early.
- Recommend changes. Advise on target ROAS or target CPA, budget shifts and structural changes, based on your actual account data.
- Get the readout right. Check results directly, rather than relying on screenshots or summaries.
Without read access, recommendations are slower and less specific, and depend on your team passing data along.
Recommended access
| Account | Access level |
|---|---|
| Google Ads or Search Ads 360 | Read-only, or Standard if you'd like Scowtt to help make changes |
| Meta Ads Manager | Analyst (read-only) |
| GA4 or other analytics | Viewer |
| CRM | Read access to the relevant objects, or a scheduled export |
How to grant it: see Connect Google Ads, Connect Search Ads 360 and Connect Meta Ads. Your Scowtt team sends the account or Business Manager details to grant access to.