ScowttHelp Center

For Everyone · Updated Oct 20, 2026

How signals reach ad platforms

Scowtt sends predicted outcomes and values into your ad platforms, giving campaigns stronger signals while optimization is still happening.

From prediction to platform

  1. Predictive guidance is created

    Scowtt estimates which prospects are more likely to reach the outcomes your business cares about.

  2. Data is prepared for activation

    Predicted conversions and values are structured for each supported ad platform.

  3. Signals are sent to the platform

    Scowtt sends that data through the appropriate conversion, event or API connection.

  4. Campaigns use stronger signals

    Platforms can optimize with more context about expected business value.

Which leads are sent, and with what value, is controlled by the upload and value thresholds agreed with your team.

Understanding upload and value thresholdsThree settings control what Scowtt sends to your ad platforms: which records are eligible, which leads are sent at all, and which leads carry a value. Together they balance how much the platform learns from against how clean that signal is.Which ad platforms Scowtt supportsScowtt sends predictive guidance into the ad platforms where your campaigns already run.Recommended bid strategiesScowtt's signal works best with value-based bidding, where the ad platform bids toward the value of each conversion rather than the number of conversions.
How signals reach ad platforms · Help Center