Fundamentals
- How signals reach ad platformsScowtt sends predicted outcomes and values into your ad platforms, giving campaigns stronger signals while optimization is still happening.
- Scowtt vs standard conversion importsStandard CAPI, OCI and CRM feedback can send downstream outcomes back to ad platforms. Scowtt goes further by sending predictions earlier, more often and with more context.
- Understanding upload and value thresholdsThree settings control what Scowtt sends to your ad platforms: which records are eligible, which leads are sent at all, and which leads carry a value. Together they balance how much the platform learns from against how clean that signal is.