ScowttHelp Center

For Google Ads admins · Updated Nov 6, 2026

Connect Google Ads (OCI)

Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. The connection takes one step and a few minutes: authorize Google Ads in the Scowtt app. Everything after that, including the conversion actions, the custom goal, the campaign settings and the reporting columns, happens once Scowtt is scoring leads and sending values back to Google Ads.

How it works: You authorize Google Ads in the Scowtt app. Scowtt then creates its conversion actions in your account, and you confirm they've arrived.

Before you start

WhatWhoWhen it's needed
A Google Ads user with admin access who can authorize the Scowtt appYouBefore step 1
A Scowtt app login for the person connectingYour Scowtt team, or your Scowtt adminBefore step 1
Your agreed funnel stages, from journey mappingYou and ScowttBefore Scowtt creates conversion actions
Your CRM and analytics data flowing, so leads can be scoredYouBefore the first upload
The campaigns for the test, and their control counterpartsYou and ScowttBefore the test is built

You stay in control of the authorization throughout. Scowtt asks only for the access it needs to read campaign performance and upload conversion data, and you can revoke it from the same screen where you connected.

Connect Google Ads

  1. You: Open Integrations in Scowtt

    Sign in to the Scowtt app and check that the workspace name at the top of the page is your company. In the left menu, under Settings, click Integrations.

  2. You: Add Google Ads

    In the Advertising section, click Add Advertising. The Add Integration button at the top of the page opens the same list. In the Connect with services panel, click Connect next to Google Ads. The panel also lists Google Search Ads 360, LinkedIn Ads, Meta Ads and Microsoft Ads, so check you're on the right row.

  3. You: Approve access in Google

    Approve the permissions on Google's consent screen, using a Google account with admin access to the Google Ads account.

  4. You: Confirm the connection

    You're returned to the Integrations page. Google Ads appears in the Advertising table with the account name, the date and time you connected, and a green Connected status. Check that the Customer ID is the account you meant to connect.

That's all that's needed to start. The rest happens once Scowtt begins sending conversions.

After Scowtt starts sending conversions

  1. Scowtt: Create the conversion actions

    Scowtt creates its conversion actions in your account. Nobody on your side needs to build them. Two kinds arrive, and they do different jobs:

    Predicted value actionGround truth actions
    NameScowtt Conversion ValueNamed by funnel stage, for example Scowtt MQL, Scowtt SAL, Scowtt SQO
    How manyOneOne per funnel stage agreed in journey mapping
    PurposeThe single signal your test campaign bids towardReporting only: cost and volume at each stage
    Goes into the custom goalYesNo

  2. You: Confirm the actions have arrived

    In Google Ads, go to Goals > Conversions > Summary and check that the Scowtt actions are there.

Next: Set up your Google Ads test campaign and Set up Scowtt reporting columns in Google Ads.

Troubleshooting

How do I check the connection is live?

Expand the Google Ads row to see the Latest connection event: who connected it, when, and the result. View History at the top of the Integrations page shows the same for every integration.

How do I change the connected account?

Click Disconnect on the Google Ads row, then connect again. There's no separate edit option.

I don't see the Scowtt conversion actions

They're created once Scowtt starts sending data, not when you connect. If they're still missing after that, the usual causes are the wrong Customer ID on the connection, or the actions having been paused or removed in the account. Check both, then contact your Scowtt team.

Who does what

Connect Google Ads

StepWhoWhat changes hands
Open Integrations in ScowttYou—
Add Google AdsYou—
Approve access in GoogleYouRead and upload access, approved in Google
Confirm the connectionYou—

After Scowtt starts sending conversions

StepWhoWhat changes hands
Create the conversion actionsScowttScowtt Conversion Value, plus one action per funnel stage
Confirm the actions have arrivedYou—
Set up Scowtt reporting columns in Google AdsScowtt uses one conversion action, Scowtt Conversion Value, to drive bidding. It also sends a separate ground truth action for each funnel stage, so you can see cost at every stage independently of what drives optimization. Custom columns make both visible in your reports.Connect Meta Ads (CAPI)Scowtt sends its predicted values to Meta through the Conversions API (CAPI), as a new custom event inside your existing dataset. For initial setup, steps 1 to 4 are all that's required.Which ad platforms Scowtt supportsScowtt sends predictive guidance into the ad platforms where your campaigns already run.