ScowttHelp Center

For Web and CRM admins · Updated Oct 20, 2026

Capturing click IDs on your forms

A click ID is a code an ad platform adds to the link when someone clicks your ad, such as GCLID for Google or FBCLID for Meta. Saving it with each lead lets Scowtt send the lead's predicted value back to the exact ad click that brought them in.

Why it matters

Without a click ID, the platform can't match Scowtt's signal to the right ad, so the lead can't help campaigns learn. Missing click IDs are one of the most common reasons uploads fail.

How to capture them

  1. Read the click ID from the page link

    When someone lands on your site from an ad, the click ID appears in the page address, for example ?gclid= for Google or ?fbclid= for Meta.

  2. Save it in a hidden form field

    Add hidden fields to your lead forms that store the click ID when the form is submitted. Many form tools and tag managers can do this for you.

  3. Pass it to your CRM

    Map the hidden fields to fields on the lead record in your CRM, so every new lead keeps its click ID.

  4. Check that it's working

    Submit a test lead from an ad link and confirm the click ID appears on the lead record. Your Scowtt team can also check a sample of recent leads for you.

If click IDs are missing

If you choose to share a hashed email address or phone number, it can help platforms match leads that don't have a click ID. It's always hashed before upload, and it's optional.

Connect Salesforce to ScowttScowtt learns which leads become customers by reading your CRM history. Salesforce connects through a native connector in the Scowtt app, which is the fastest way to share CRM data. You authorize access with a standard OAuth login, so no credentials are shared directly with Scowtt.Required fields and lifecycle stagesTo optimize advertising toward your highest-value customers, Scowtt models the full lifecycle of a lead after it's generated. That needs visibility into sales activity, engagement and funnel progress in your CRM, plus how people behave on your website before they become a lead.No PII required: how Scowtt protects customer dataScowtt doesn't require any personally identifiable information (PII) to work. Its models learn from patterns in activity and outcomes, not from who a person is.
Capturing click IDs on your forms · Help Center