Optimization
- Recommended bid strategiesScowtt's signal works best with value-based bidding, where the ad platform bids toward the value of each conversion rather than the number of conversions.
- Learning periodsWhenever a campaign starts using a new conversion signal, the ad platform needs time to learn from it. This learning period is normal, and results often move around while it happens.
- When to change a thresholdThresholds aren't set once and forgotten. Your Scowtt team watches how campaigns respond and recommends changes when the signs point to it. Here's what they look for.