ScowttHelp Center

For Google Ads admins · Updated Oct 20, 2026

Set up your Google Ads test campaign

Your test campaign bids toward Scowtt's predicted value using a custom conversion goal. Do this after the Scowtt Conversion Value action appears in your account. The same setup applies to Search campaigns, as well as Performance Max and Demand Gen. Your team sets this up during the Prepare stage, with guidance from Scowtt.

Steps

  1. Create a custom conversion goal

    In Google Ads, go to Goals, then Conversions. At the bottom of the page under Custom goals, select Add custom goal. Include only the Scowtt Conversion Value action and save it as Scowtt Custom Goal.

  2. Apply the goal to the test campaign

    Open the test campaign, select Edit settings (the gear icon), find Conversion goals, choose Scowtt Custom Goal and save.

  3. Turn on experiment sync

    Make sure experiment sync is enabled, so any changes made to the control campaign are copied to the test campaign. That keeps the conversion signal as the only difference between the two.

Connect Google Ads (OCI)Connecting Google Ads lets Scowtt upload offline conversions (OCI) that carry its predicted values. For initial setup, only step 1 is required. The later steps happen once Scowtt starts sending conversion actions.Reading your Scowtt vs BAU pilot readoutA Scowtt vs. Business-as-Usual (BAU) pilot readout compares performance between Scowtt and the customer's existing advertising approach.Launch-day checklistGo-live happens in the Activate stage, about three weeks after your data is connected. Run through this list with your Scowtt team when test campaigns switch to Scowtt signals.