ScowttHelp Center

For Everyone · Updated Oct 20, 2026

No PII required: how Scowtt protects customer data

Scowtt doesn't require any personally identifiable information (PII) to work. Its models learn from patterns in activity and outcomes, not from who a person is.

What Scowtt uses instead

To link a lead back to the ad that brought them in, Scowtt uses ad click IDs, such as Google's GCLID, captured on your forms. The signals sent to ad platforms carry predicted conversions and values, not your raw customer records.

If you choose to share PII

Sharing an email address or phone number is optional. It can improve how well platforms match leads, especially leads without a click ID. Any PII you share is always hashed with SHA-256 before it's sent to ad platforms.

For healthcare and other sensitive industries, you can limit what you share, for example a hashed email in place of names, or only data for people who have opted in.

Capturing click IDs on your formsA click ID is a code an ad platform adds to the link when someone clicks your ad, such as GCLID for Google or FBCLID for Meta. Saving it with each lead lets Scowtt send the lead's predicted value back to the exact ad click that brought them in.How Scowtt handles your dataScowtt is designed around secure connections, controlled access and client-specific environments.GDPR and SOC 2Scowtt is compliant with GDPR and SOC 2.