ScowttHelp Center

For Everyone · Updated Oct 20, 2026

Helping ad platforms prioritize higher-quality leads

Scowtt helps ad platforms prioritize higher-quality leads by sending lead-quality signals back to guide optimization. Over time, platforms learn which types of people to show your ads to.

How it works

  1. Score every lead: Scowtt ranks each new lead by its predicted quality: how likely it is to reach the goal agreed for your business.
  2. Send the strongest signals: Information about higher-quality leads is sent back to your ad platforms as positive signals, with a predicted value attached.
  3. Platforms learn who to prioritize: The platforms' bidding systems use those signals to favor people who look like your best leads when showing future ads.

Lower-scoring leads aren't sent back as positive signals. Depending on your thresholds, they're either sent with a $0 value, which tells the platform who to avoid, or not sent at all.

What this doesn't mean

Choosing which leads to send back is about guiding ad optimization. It doesn't mean Scowtt has identified the other leads as spam or bots, and it doesn't remove anyone from your lead list. Every lead still reaches your CRM and your sales team exactly as it does today.

How you can help

  • Keep lead statuses up to date in your CRM, such as Qualified, Disqualified or Junk. The model learns from what actually happens to each lead.
  • Mark test leads and obvious spam consistently, so they're easy to tell apart.
  • During data mapping, tell your Scowtt team which statuses mean a lead wasn't viable.
Understanding upload and value thresholdsThree settings control what Scowtt sends to your ad platforms: which records are eligible, which leads are sent at all, and which leads carry a value. Together they balance how much the platform learns from against how clean that signal is.Predicted lead valueAd platforms like Google and Meta bid on value, not on scores. Predicted lead value is how Scowtt turns each lead's score into a number the platforms can use, so campaigns can tell a promising lead from a weak one while they're still bidding.How Scowtt lead scoring worksTwo leads can fill out the same form on the same day and turn out completely differently. One books an appointment and becomes a customer. The other never answers the phone. Ad platforms can't tell them apart at the moment they're bidding. Scowtt can.