Lead Scoring
How the predictive model scores every lead, what scores and predicted value mean, and model health.
How it works
- How Scowtt lead scoring worksTwo leads can fill out the same form on the same day and turn out completely differently. One books an appointment and becomes a customer. The other never answers the phone. Ad platforms can't tell them apart at the moment they're bidding. Scowtt can.
- Predicted lead valueAd platforms like Google and Meta bid on value, not on scores. Predicted lead value is how Scowtt turns each lead's score into a number the platforms can use, so campaigns can tell a promising lead from a weak one while they're still bidding.