Data requirements
- Required fields and lifecycle stagesTo optimize advertising toward your highest-value customers, Scowtt models the full lifecycle of a lead after it's generated. That needs visibility into sales activity, engagement and funnel progress in your CRM, plus how people behave on your website before they become a lead.
- Capturing click IDs on your formsA click ID is a code an ad platform adds to the link when someone clicks your ad, such as GCLID for Google or FBCLID for Meta. Saving it with each lead lets Scowtt send the lead's predicted value back to the exact ad click that brought them in.
- Data refresh scheduleScowtt works best with fresh data, because predictions reach your ad platforms while campaigns are still optimizing.
- Data format standardsFor file-based delivery through S3, GCS or SFTP, exports should follow these standards.