How it works

How Scowtt lead scoring worksTwo leads can fill out the same form on the same day and turn out completely differently. One books an appointment and becomes a customer. The other never answers the phone. Ad platforms can't tell them apart at the moment they're bidding. Scowtt can.
Predicted lead valueAd platforms like Google and Meta bid on value, not on scores. Predicted lead value is how Scowtt turns each lead's score into a number the platforms can use, so campaigns can tell a promising lead from a weak one while they're still bidding.